In the 1960s, if people needed to find out more about the latest news and what was happening around in the world, they would have to buy a newspaper from the local stall or tune in to their radio stations. Today, with the emergence of the thing that changed the way the world revolved (also known as the Internet), the media is rapidly changing to provide information in counjuntion with people's requirements.
Besides the humble newspaper that is so common nowadays, there is an online version of it together with blogs, video websites, social networking sites, online search engines and the list goes on. Why did all these different types of media publishing appear for? The main reason would be people. Through the adoption of the public of new network services such as broadband and wireless television, people wanted information accessible to them, anywhere and at anytime. Therefore, websites were established to present ideas in different formats to people, also known as redundancy. Schriver (1997) mentions that "Redundancy is often achieved in document design by presenting similar ideas in alternative representations, in alternative media, or through different senses".
Maltoni (2007) states that we are "more and more in a collaborative story-centric approach of publishing". Media publishing will still continue to grow and evolve to suit people's needs, and it will be hard to guess what is to come in the future.
References:
Besides the humble newspaper that is so common nowadays, there is an online version of it together with blogs, video websites, social networking sites, online search engines and the list goes on. Why did all these different types of media publishing appear for? The main reason would be people. Through the adoption of the public of new network services such as broadband and wireless television, people wanted information accessible to them, anywhere and at anytime. Therefore, websites were established to present ideas in different formats to people, also known as redundancy. Schriver (1997) mentions that "Redundancy is often achieved in document design by presenting similar ideas in alternative representations, in alternative media, or through different senses".
Of course, giving the public the right to upload and access information has its strong points and drawbacks as well; an example would be Youtube. Youtube gives people the right to upload their own videos and provides people with audio and visual information on almost any issue available. But in some circumstances where users circulate sensitive content, such as the Negarakuku video (a parody of the Malaysian anthem) would raise controversial opinions about the flaws in the Malaysian government.
References:
- Maltoni, V 2007, What is New Media?, Conversation Agent, viewed 12 June 2009, http://www.conversationagent.com/2007/11/what-is-new-med.html
- Schriver, K.A 1997, Dynamics in Document Design: Creating Texts for Readers, Wiley Computer Pub., New York.
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